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RiffWare specializes in BREW applications development. As carriers continue to migrate to inexpensive CDMA-based wireless devices, RiffWare brings you the opportunity to be the first to bring content to 40M+ customers in the US. In addition, those customers will be able to purchase your particular application/content with a minimal amount of effort resulting in a positive user experience and mass market adoption potential.

RiffWare LLC Brings You
  • A proven, consistent revenue model through the BREW integrated billing system
  • Technologies that facilitate delivery of your Internet based content in the phone environment without server side modifications
  • Access to unexplored market potential through viral marketing techniques
  • Relationships with major cell phone carriers in the US, Asia, and Europe

Stu MacFarlane, Advisor
Stu founded Insider Pages in 2004 with the idea of creating a local search engine that combines the ease of the Yellow Pages with the credibility of a personal referral. From 2002-2004, Stu served as Vice President of Idealab's New Ventures Group, responsible for building start-up companies in the areas of renewable energy, wireless communication and online search. Prior to Idealab, he founded and served as Chief Operating Officer of MXG Media, a direct mail and online retailer backed by USA Interactive and Urban Outfitters. Stu holds a BA from Cornell University and an MBA from Harvard Business School

Benjamin Tregoe, Advisor
Ben recently founded Sugar Inc. to help retailers grow their business using opt-in email and on-line marketing.  Prior to Sugar Inc., Ben co-founded Moeo, one of the first and leading mobile phone marketing companies in 2000, and served as CEO.  Moeo’s customers included The WB Television Network, MGM and Ticketmaster.  Ben sold Moeo to GoldPocket Interactive, the leading interactive TV company in 2002 and worked with GoldPocket for one year to help customers like: CBS, FOX, NBC, Showtime, Lifetime, MGM, Speed, TechTV and more to use mobile and interactive TV in their programming.  Prior to that, Ben worked as an investment banker at Bankers Trust and then Lazard Freres.  Ben graduated from the University of Pennsylvania in 1992.

Fred Farina, Advisor
Fred Farina is Associate Director of Office of Technology Transfer at the California Institute of Technology and Manager of JPL Technology Transfer. His responsibilities include evaluating inventions at Caltech and the Jet Propulsion Laboratory, supervising patent prosecution and portfolio management, negotiating licensing deals with industry and assisting Caltech entrepreneurs with the creation of startups. Prior to joining the office, Fred worked for eight year as a Research Engineer in the GPS field. He subsequently joined a law firm where he prosecuted patent applications on various high technologies before the US and European patent offices. Fred holds a "Diplôme d'Ingénieur" in Electrical Engineering from the Institute National des Sciences Appliquees, Lyon, France, and is a graduate of Caltech from which he received his M.S. in Electrical Engineering in 1992. He is a registered patent agent.


RiffWare LLC is a provider of productivity-based mobile phone services and applications.  A recent explosion in the popularity of Internet content syndication technologies has increased the utility of the Internet but not the accessibility.  RiffWare has developed the technical solutions to package and format web-based content onto phones with a minimal amount of effort.  Further, we have developed the above technologies to work on mainstream, low-end phones that are typically given away for free when users sign up as well as the newer more capable phones that are just now being released.  Because RiffWare is able to target the majority of phones in the market today, we provide companies the opportunity to realize new revenue streams immediately through the enormous wireless market without spending time and capital to modify their existing content.


Rob Witman, CEO     
Rob recently served as a Sr. Robotics Engineer at Evolution Robotics where he had worked since the company’s inception in the spring of 2001. While at Evolution, Rob was responsible for designing various electrical components used internally in the Robotics Division as well as sold to outside customers. Rob was ultimately responsible for the electrical subsystems of the Robot Control Module and the NorthStar sensor for robot positioning in an indoor environment.

When not designing new technology, Rob made use of his diverse background to analyze and monitor outside technology developments for potential partnerships/licensing. Finally, Rob was the lead presenter for Evolution at E3 in 2002, CES in 2003 and more recently demonstrated the latest LaneHawk technology to 3 of the top 5 US retailers in 2004 and early 2005. Rob holds a Masters Degree in Mechanical Engineering from Purdue University.

Theodore Witkamp, CTO
Theodore recently served as a Software Engineer with Evolution Robotics. While at Evolution, Theodore oversaw the porting of the Visual Pattern and Recognition algorithm to the mobile environment.  During that time Theodore gained extensive experience with the mobile phone industry, working on both J2ME and BREW. 

Theodore also gained first hand knowledge of the inner workings of the mobile field through trips to Qualcomm headquarters in Tokyo Japan and SK Telecom in Seoul Korea where he worked 1 on 1 with cell phone manufactures and carriers.  Theodore holds a Bachelors Degree in Computer Science from Purdue University.

Jeffrey Baitis, Sr. Application Architect
Jeffrey recently served as a Field Application Engineer at Evolution Robotics where he was responsible for interfacing on a technical level with potential customers as well as demonstrating the LaneHawk technology in the US and Europe at various trade shows and events.

Prior to his Application Engineer role, Jeffrey worked as an Embedded Engineer where he was responsible for the firmware for several large embedded projects, including the ER1 wireless controller and the embedded vSLAM system.  Jeffrey holds a Bachelors Degree in Computer Engineering from Oregon State University.
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