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RiffWare specializes in BREW applications development. As carriers continue to migrate to inexpensive CDMA-based wireless devices, RiffWare brings you the opportunity to be the first to bring content to 80M+ customers in the US. In addition, those customers will be able to purchase your particular application/content with a minimal amount of effort resulting in a positive user experience and mass market adoption potential.

RiffWare LLC Brings You
  • A proven, consistent revenue model through the BREW integrated billing system
  • Technologies that facilitate delivery of your Internet based content in the phone environment without server side modifications
  • Access to unexplored market potential through viral marketing techniques
  • Relationships with major cell phone carriers in the US, Asia, and Europe

Stu MacFarlane, Advisor
 Stu founded Insider Pages in 2004 with the idea of creating a local search engine that combines the ease of the Yellow Pages with the credibility of a personal referral. From 2002-2004, Stu served as Vice President of Idealab's New Ventures Group, responsible for building start-up companies in the areas of renewable energy, wireless communication and online search. Prior to Idealab, he founded and served as Chief Operating Officer of MXG Media, a direct mail and online retailer backed by USA Interactive and Urban Outfitters. Stu holds a BA from Cornell University and an MBA from Harvard Business School

Benjamin Tregoe, Advisor
 Ben recently founded Sugar Inc. to help retailers grow their business using opt-in email and on-line marketing.  Prior to Sugar Inc., Ben co-founded Moeo, one of the first and leading mobile phone marketing companies in 2000, and served as CEO.  Moeo’s customers included The WB Television Network, MGM and Ticketmaster.  Ben sold Moeo to GoldPocket Interactive, the leading interactive TV company in 2002 and worked with GoldPocket for one year to help customers like: CBS, FOX, NBC, Showtime, Lifetime, MGM, Speed, TechTV and more to use mobile and interactive TV in their programming.  Prior to that, Ben worked as an investment banker at Bankers Trust and then Lazard Freres.  Ben graduated from the University of Pennsylvania in 1992.

Fred Farina, Advisor
 Fred Farina is Associate Director of Office of Technology Transfer at the California Institute of Technology and Manager of JPL Technology Transfer. His responsibilities include evaluating inventions at Caltech and the Jet Propulsion Laboratory, supervising patent prosecution and portfolio management, negotiating licensing deals with industry and assisting Caltech entrepreneurs with the creation of startups. Prior to joining the office, Fred worked for eight year as a Research Engineer in the GPS field. He subsequently joined a law firm where he prosecuted patent applications on various high technologies before the US and European patent offices. Fred holds a "Diplôme d'Ingénieur" in Electrical Engineering from the Institute National des Sciences Appliquees, Lyon, France, and is a graduate of Caltech from which he received his M.S. in Electrical Engineering in 1992. He is a registered patent agent.



RiffWare LLC began in early 2005 as a provider of productivity-based mobile phone services and applications.  During this time it developed a propriety framework for building and deploying mobile applications that allows rapid development and eliminates traditional porting issues. Due to the framework's flexibility and power, RiffWare successfully completed several projects for larger external clients and spoke at conferences about improving efficiency in mobile development.

In the last year, RiffWare has deployed 2 internally developed applications, Miles to Go & Guitar Tuner,on several US carriers including the nation's largest carrier, Verizon Wireless. These applications represent the beginning of a long line of compelling, novel 'Life Management' applications that are in development now and have been approved for deployment in the year ahead.

Rob Witman, CEO     
 Rob Witman continues to meld his multifaceted technological interests with business intuition as founder and CEO of RiffWare. In the last 4 years, RiffWare has grown from a few lines of code and an idea, to a leading mobile application developer. Created, developed and produced in house, their applications have launched on various wireless service providers including the nation's largest carrier, Verizon Wireless. With RiffWare's first application, Guitar Tuner, in the 'Best Sellers' category and 5 new applications already approved for the coming year, RiffWare is poised to emerge from 'small company' status to 'major player,' all without taking outside capital.

Before venturing out with RiffWare, Rob worked for Evolution Robotics as a Sr. Robotics Engineer. Having joined the company as the first full-time employee, Rob had many opportunities to provide critical design influence and leadership on a variety of projects. A consummate team player, Rob led the design of numerous electrical subsystems, including personally developing from end-to-end the Robot Control Module and Northstar positioning system.

Theodore Witkamp, CTO
 Theodore recently served as a Software Engineer with Evolution Robotics. While at Evolution, Theodore oversaw the porting of the Visual Pattern and Recognition algorithm to the mobile environment.  During that time Theodore gained extensive experience with the mobile phone industry, working on both J2ME and BREW. 

Theodore also gained first hand knowledge of the inner workings of the mobile field through trips to Qualcomm headquarters in Tokyo Japan and SK Telecom in Seoul Korea where he worked 1 on 1 with cell phone manufactures and carriers.  Theodore holds a Bachelors Degree in Computer Science from Purdue University.

Jeffrey Baitis, Sr. Application Architect
Jeffrey recently served as a Field Application Engineer at Evolution Robotics where he was responsible for interfacing on a technical level with potential customers as well as demonstrating the LaneHawk technology in the US and Europe at various trade shows and events.

Prior to his Application Engineer role, Jeffrey worked as an Embedded Engineer where he was responsible for the firmware for several large embedded projects, including the ER1 wireless controller and the embedded vSLAM system.  Jeffrey holds a Bachelors Degree in Computer Engineering from Oregon State University.
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